BEST FIEND

Taken from the SOS ‘This is Nowhere and You are Now’ lookbook. 2009.

Posted 7 years ago & Filed under SOS, Best Fiend, Photography, fashion, art, tee shirts, jenny findlay, 1,227 notes View high resolution

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About:

We are a creative team with a background in fine arts and design. Our art projects started to cross over into fashion, now our fashion often crosses over into art projects.

In the beginning we spent years working in a fashion house to learn our craft and even though we read all the books and did all the hours, we still consider ourselves self-taught fashion designers. This gives us the freedom to always experience our product as our own audience.

As consumers and avid fans of street wear, we always found in some way, everything was compromised. A great fitting tee would carry a poor print design or if we found an interesting print the tee would be made from cheap fabric. Even when we loved the fabric and the print, often the cut of the tee would be ill-fitting. Sometimes the finish would be rough so we knew it would fall apart and was over priced.

So in the search to have the BEST tees, we made them ourselves.

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BEST FIEND

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